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July 1, 2015
By: TOM BRANNA
Editor
What’s hot in home fragrance? Luxury, according to data culled by Kline Group. US home fragrance sales set a record last year, and the luxury segment continues to drive this market, accounting for more than 50% of total market sales, according to Kline’s Home Fragrances: US Market Analysis and Opportunities report. While mass market candle sales are dimming, sales of luxury candles doubled in 2014. Bath & Body Works is one of the largest and fastest growing brands among prestige candles,...
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